The term streetwear is quite a common term in today's fashion world. It refers to a kind of street style, which has its origins in skate and Californian culture, but also encompasses elements of modern fashion and couture.
Ever since Vision first patented the word "streetwear" almost 30 years ago, the term has morphed beyond recognition. From these early years it has changed into a type of umbrella categorisation that extends across parts of sportswear, skateboarding, surf culture, and a plethora of luxury casual and non-luxury menswear, even though it never encapsulates any of them.
With every season the definition of streetwear becomes imperfect and broad. Despite being tricky to pin down. Lately the bounds of the expression streetwear have encroached onto high fashion territory through the likes of Hood By Air, Cottweiler, Gosha Rubchinskiy, Astrid Andersen and Nasir Mazhar. Meanwhile, the appeal of brands like Supreme, Palace and Thrasher, along with the fashion world's own fetishisation of the road, has blurred the divide that split the sidewalk and the runway.
The niche ranges into everything from t-shirts and street ninja, goth and everything between. At its heart, streetwear is what we wear in the streets. Though, it's this feel to it that connects the elements all together. Streetwear brands sought to fill this emptiness themselves. Emulate premium brands' exclusivity with local releases and they decided to establish their own way of life. These brands were difficult to get beyond their birthplace, plus nobody really knew about them. It grew to be a novelty: a civilization of self-expression.
We have access. We can find and interact from throughout the world. We can express ourselves. Yet we gravitate towards brands that are renowned. It is a given that premium rates are typically carried by brands. Where there is always a legitimate relationship between cost and value, this industry is not akin to that of technology. Often it is not value concerning design or quality, but at the perceived worth of the name brand itself.
Brand perception plays a part in every business involved with advertising (think Apple, Nike, BMW), but streetwear is an oddity in that new awareness is of absolute significance; and frequently the respect looks virtually insurmountable. The streetwear fan base is among the most die-hard.
This problem is not an issue it is just observable by it. Nor is this a problem with name brands and corporations or businesses. It is an internal issue of the center. We still greatly define ourselves by outwardly perception. We are always seeking fulfillment within the thing that is next. It is a never ending cycle, and it is never enough.
Ultimately streetwear style is thought of as being the people's motion. It's something which doesn't have any strict rules, and is constantly changing and evolving in accordance with the road (or to put it in a slightly less corny way, the outside influences of popular culture and subcultures). Some assert that streetwear was created from a response to the mass-produced styles of "mall" style, and has been a way for individuals to express themselves, making their own styles to be able to stick out in the monotony of the mainstream. With this in mind, it has to be said that if you want to rock an authentic streetwear look, you are better off hunting more, or buying from designers alternative marketplaces